At present the Magnum works on GPRS and not Wi-Fi - it essentially tethers to your phone connection. “Wi-Fi is dependent on a location and we want the user to be able to use this device on the go. That can happen only on the GPRS networks as of now. With 3G, we hope to get content like TV shows on the device, so the user can watch TV while on the go,” he said.
The company has plans to roll out various services around this device to cater to consumers. LACS is targeting a million units for sale this year and has plans to target all segments but focus specially on Tier 2 and Tier 3 cities.
Some of its interesting features include :
Radio DJ : This application allows you to transmit content over an FM frequency. So you can broadcast music which is on the device itself or sync it with a mobile phone and transmit the phone's music to a car stereo.
Media Hub : Magnum can playback audio, video and show images across all major formats, such that the user does not have to use any media codecs or conversion softwares.
GPS Navigator : This is a satellite based voice navigation system available in nine Indian languages. (powered by SatGuide)
Moreover, it is gearing up to launch its second product 'Opus', which is also a touchscreen media device with internet option, by next month.
"We plan to sell around 10 lakh units of our product, which includes both Magnum and also Opus, which we are launching by June end this year," LACS Chief Executive Officer Mahendraa Kumar D Jain said.
