It's a common adage that 'Bollywood is the place where fate changes every Friday'. The same fact can also be reflected on the ever-changing ad arena. On one hand, where (almost) every single brand is trying to enhance its image by appointing Brand Ambassadors dime a dozen, even the Bollywood actors are also having a field day, under the sun!

In a place where 'replacement' seems to be the key word, comes yet more news which only reinstates the said term. India's most popular (natural) soap Margo, till late, which was endorsed by Rani Mukherjee. She has been replaced by the 'bubbly-cious' Genelia D'Souza. With this endorsement, it will be the ninth brand in the girl's kitty. For starters, the brands that she is endorsing includes the likes of Spinz, Cadbury's Perk, Fanta, Virgin Mobiles, LG Mobiles, Fastrack watches, Dabur hair Oil and Garnier.

To sum up, Genelia seems to be the flavour of every season and every reason!