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Bangalore-based Devraj Group firm Lakshmi Access Communications Systems today said it will invest around Rs 100 crore in the next two years on research, product development and marketing activities. The company, which forayed into wireless media services in March this year, said it plans to sell around 10 lakh units of its first product ''Magnum'', a touchscreen media device, by the end of this fiscal.

"We are pumping in around Rs 100 crore on our research and development, product development and other marketing activities," Lakshmi Access Communications Systems (LACS) Chief Executive Officer Mahendraa Kumar D Jain said. He said LACS plans to introduce ''Magnum'' in the North Indian states this month following its launch in South India in March, this year.

Published in Business News
Thursday, 27 May 2010 20:39

LACS Magnum : India's Answer To IPAD

All you tech lovers can now look forward to something new. A Bangalore based start-up LACS, has come up with an affordable smart gadget called Magnum to take on Apple's iPhone. The device is internet and GPS enabled.

The Magnum has a 4.3-inch resistive touch screen and is available in as many as five colours. The phone has features such as in-built GPS navigation, music, video, browsing, and games among other things. It also allows users to sync their mobile phone via Bluetooth with the Magnum, allowing syncing of music and other media with the Magnum. You can also back up your phone contacts via this sync. It's priced at Rs. 8,888 plus taxes.

The Magnum runs on a 500MHz processor and on old Windows CE 6.1 operating system. When asked why LACS decided to use such an old OS and not opt for newer solutions, Mr. Jain said, “Technologies sound good on paper. Android is a great operating system no doubt, but since it is free to use, there is no guarantee of support. I don't want to be in a position where my customer has to suffer because of any backend issues. So at this point in time we decided to go ahead with Win CE which is a more stable system. Once assured that Android or any other OS is stable and I can provide the necessary support later on, we will go ahead and implement it in our devices.”

Published in Electronics